WFG Home Office Executive Leadership

Richard Williams, President, WFG Canada
Richard Williams is President of World Financial Group Insurance Agency of Canada and WFG Securities of Canada. He oversees all Canadian Operations and is responsible for the strategic and tactical objectives of World Financial Group of Canada.

Williams was born in Sherbooke, Quebec, Canada. He graduated from York University with an undergraduate degree in Psychology. He and his wife Jennifer have two sons, Matthew and Ethan.

Richard has spent more than 18 years in the financial service industry working with various banks, trust and insurance companies – the last eight years specifically working with World Financial Group (WFG) supporting its expansion across Canada. He is Life and Mutual Fund Licensed and holds his EPC designation.

Leilani Santos-Pincay, Director, Marketing, World Financial Group Canada
Leilani Santos is responsible for all aspects of marketing related activities for World Financial Group in Canada. This includes the promotion of products, provider relationship management, advertising, marketing communications, distribution and branding efforts. Leilani’s main focus is to assist with WFG’s marketing strategies and programs.

Leilani’s educational background was originally focused in the medical field but found she was interested in the financial services industry, working with an international public relations company where her main job function was to support major financial services accounts. She then moved on to work for a couple of Canada’s Top 10 fund companies in the sales capacity and later moved her focus towards the marketing area of the business.

Leilani has worked in various roles at World Financial Group in Canada since 1998.

Lilian Palacio, Assistant Vice President, Director of Operations, World Financial Group Canada
As a Director of Operations, Lilian Palacio oversees the day to day functions of World Financial Group’s Operations area in Canada specifically Licensing, Contracting and Commissions processing. Her responsibilities include driving initiatives in the management team that contribute to long-term operational excellence.

Lilian has worked in the Compliance and Commissions departments at World Financial Group in Canada since 1999 and has recently taken on the position of Assistant Vice President.