WFG Home Office Executive Leadership

Richard Williams, President, WFG Canada
Richard Williams is President of World Financial Group Insurance Agency of Canada and WFG Securities of Canada. He oversees all Canadian Operations and is responsible for the strategic and tactical objectives of World Financial Group of Canada.

Williams was born in Sherbooke, Quebec, Canada. He graduated from York University with an undergraduate degree in Psychology. He and his wife Jennifer have two sons, Matthew and Ethan.

Richard has spent more than 18 years in the financial service industry working with various banks, trust and insurance companies – the last eight years specifically working with World Financial Group (WFG) supporting its expansion across Canada. He is Life and Mutual Fund Licensed and holds his EPC designation.

Leilani Santos-Pincay, National Marketing Manager, WFG Canada
Leilani Santos-Pincay is responsible for all aspects of marketing related activities for WFG Canada. This includes the promotion of products, provider relationship management, advertising, marketing communications, distribution and branding efforts.

Santos-Pincay’s educational background was originally focused in the medical field but she was always interested in the financial services industry, working with an international public relations company where her main job function was to support major financial services accounts. She then moved on to work for a couple of Canada’s Top 10 fund companies in the sales capacity and later moved her focus towards the marketing area of the business.

Leilani has worked in various roles at WFG Canada since the company started in 2001.