WFG Home Office Executive Leadership
Leading World Financial Group in Canada is an executive leadership team with unparalleled industry knowledge, skill and integrity. Each Canadian headquarters executive has years of experience in helping clients achieve their financial goals.
![]() |
Richard Williams, President, WFG Canada Williams was born in Sherbooke, Quebec, Canada. He graduated from York University with an undergraduate degree in Psychology. He and his wife Jennifer have two sons, Matthew and Ethan. Richard has spent more than 18 years in the financial service industry working with various banks, trust and insurance companies – the last eight years specifically working with World Financial Group (WFG) supporting its expansion across Canada. He is Life and Mutual Fund Licensed and holds his EPC designation. |
![]() |
Leilani Santos-Pincay, National Marketing Manager, WFG Canada Santos-Pincay’s educational background was originally focused in the medical field but she was always interested in the financial services industry, working with an international public relations company where her main job function was to support major financial services accounts. She then moved on to work for a couple of Canada’s Top 10 fund companies in the sales capacity and later moved her focus towards the marketing area of the business. Leilani has worked in various roles at WFG Canada since the company started in 2001. |




