WFG is owned by Transamerica, Aegon’s largest business unit.  It is U.S. BBB accredited and has an A+ rating*.   

WFG through its insurance entities in the U.S. and Canada has a proven track record of helping individuals and families prepare for a better financial future for more than 20 years.  Like most life insurance agents, WFG agents earn sales commissions from the sale of life and health** insurance and annuities issued by licensed and regulated third-party insurance companies. 

Yes.  World Financial Group’s insurance entities are regulated.  The manufacture and sale of life and health** insurance and annuities is regulated by every US state and district and each Canadian province or territory.  The regulations typically cover both the content and form of the insurance policies and annuity contracts as well as agent licensing and market conduct practices. WFG agents offer for sale actual products and services issued by regulated and reputable insurance companies. In addition, selling life and health** insurance and annuities requires a license from each US state or Canadian province or territory in which the WFG agent makes sales.

Yes.  World Financial Group is professional.  WFG’s insurance entities are supported by a home office staff that includes executive, operations, technology, marketing, supervision, distribution, legal, and compliance personnel. In addition, WFG independent agents agree to follow a Code of Professional Conduct, which emphasizes professionalism, integrity, and client needs.

Beyond serving clients, WFG and its agents are committed to giving back. Through the WFG Foundation and WFG Charitable Trust, the organization has awarded millions of dollars in donations to support local nonprofits and community programs across North America.

Ultimately, you will want to decide for yourself whether WFG is a company with which you want to do business. Here are some helpful ways to conduct due diligence based on your interests:

• Check out these agent testimonials and client success stories
• Explore the website to learn more about WFG resources and support as well as fees and expenses
• Follow WFG on Instagram, LinkedIn, Facebook, X, or YouTube to keep up with company news and events
• Find an agent near you and reach out to them individually to ask about their experience and what products and services they offer 

When you learn a little more about World Financial Group, you will quickly see that WFG is a legitimate business that has made a positive difference in the lives of many individuals and families across the U.S. and Canada. 

* As of October 27, 2025.

** Health related policies are available in Canada only.