The WFG Business Model: Designed for Everyone
We help make the idea of financial independence and financial security accessible to a diverse group of people from a wide range of backgrounds. Through World Financial Group, individuals have the opportunity to become independent insurance agents and support their communities. For part-time or full-time insurance agents and financial entrepreneurs of all calibers, we are here to support the growth of your business.
Start Building Your Business with WFG!
The World Financial Group business model offers a unique opportunity to help make financial independence and business ownership accessible to a variety of individuals from a wide range of backgrounds.
After successfully collaborating with their agent, some of our clients even choose to become independent business owners themselves. Many have built successful financial services organizations using the WFG business model. The WFG business model is a proven system that has produced thousands of successful financial professionals running independent businesses across North America.
Helping People Build Their Financial Futures
After becoming licensed, WFG agents share financial knowledge, best practices, and strategies for life insurance protection, retirement, savings and education planning. Join WFG and become an independent insurance agent to help clients build better futures.
Become a WFG Agent
WFG Financial professionals have access to our financial training resources that can help them become licensed life insurance agents. Up-and-coming financial agents can also receive mentoring and support from the WFG home office and fellow WFG agents. WFG also offers state-of-the-art technology, business-building guidance, and marketing resources to help you promote, monitor, and grow your business. We built this financial training program to support aspiring financial professionals with everything they need to get started.
Are you up for the challenge?
Building and scaling your business is up to you. After becoming a WFG insurance agent, there are virtually no limits to the size of your business or your earning potential. WFG’s business model allows individuals from all backgrounds to rise through the ranks.
*Residents of California who wish to be independent agents with World Financial Insurance Agency, LLC must already have a life license. Non-licensed individuals may join WFG Direct to earn income through the direct selling business. At the same time, they determine if a career in the insurance industry is right for them.
The WFG Difference
The WFG business model allows ambitious entrepreneurs like you to build a financial services organization on your terms. Full time or part time. Day or night. Scale without limits.
Traditional Agency
Business owners hire and train team members to work for the firm. Only top business owners will have the opportunity to reach the highest-level contract. Team members seeking higher contracts venture out to find new business or start their own firm.
Our Business Model
Become a WFG insurance agent, and then, a business owner who recruits and trains other owners to work as part of the team. Any independent business owner has the opportunity to reach the highest-level contract. Business owners work together as equals helping each other succeed. Growth and income are scalable based on individual business goals.
*Many people have experienced various levels of success with World Financial Group Insurance Agency, LLC. However, each individual’s experiences vary. This statement is not intended to nor does it represent that any individual results are representative of what all participants achieve when following the company’s system.
Start Part Time and Go Full Time When You’re Ready
There’s no need to quit your current job to determine if WFG is right for you as an independent agent. Test the waters and join WFG as a part-time insurance agent to discover the flexibility that it offers to our financial professionals.
Average Earnings of Full-Time Agents
Compensation for WFG agents is unlike anything else in the financial industry. The following are the average and highest earnings for a rolling 12-month period through December 31, 2024 for North American agents who held life, securities, and/or investment advisory licenses.
Leadership Level
Tier 1 (0-3 Years Experience)
Tier 2 (4-7 Years Experience)
Tier 3 (8-10 Years Experience)
Average Earnings
$68,4031
$239,9502
$753,6153
1 Based on average earnings in 2024 which included commissions and overrides, for U.S. and Canadian agents who are at the WFG field level of Senior Marketing Director, have a tenure of three (3) years or less with WFG and sold at least one policy in 2024. Earnings listed are in U.S. dollars.
2 Based on average earnings in 2024, which included commissions and overrides, for U.S. and Canadian agents who are at the WFG field level of Executive Marketing Director, have a tenure of four (4) to seven (7) years with WFG and sold at least one policy in 2024. Earnings listed are in U.S. dollars.
3 Based on average earnings in 2024, which included commissions and overrides, for U.S. and Canadian agents who are at the CEO Marketing Director or higher WFG field level, have a tenure of eight (8) to 10 years with WFG and sold at least one policy in 2024. Earnings listed are in U.S. dollars.
Four Ways to Build Income
WFG offers one of the industry’s most robust compensation plans on a diversified product portfolio. Seize WFG’s insurance agent opportunities to advance through the ranks, build your business, and earn more money while supporting your community.
Expansion Income
Financial entrepreneurs like you are free to expand their business anywhere in the U.S. or Canada – the WFG platform supports your efforts and help you support your organization.4
Bonus Income
Qualified agents earn bonus income, which grows based on the entire company’s production, that can multiply and compound your earning potential.
Personal Income
Earn a commission when you write new business and, as you reach preset levels, your commission percentage increases.
Agency Income
As your business grows, you can build a team by mentoring and developing newly licensed agents. As they write new business, you earn a percentage of their sales through overrides.
4 Some restrictions apply. In addition, the agents must be licensed in the provinces or the states where they provide their services.
Build Your Business with Us
Do you have an entrepreneurial mindset? Are you ready to own your future? Find out how to become an independent insurance agent, grow your business, and help individuals and families in your community protect their financial future.