Our Story - Learn About WFG

 

 

Who is WFG?

 

At WFG, we do more than just provide financial services. We help guide people to a better future.

Since our founding in 2001, every decision has been guided by our mission to help individuals create the life they want to live, while protecting their loved ones and planning their financial legacy. Offering access to a diverse portfolio of insurance, retirement, savings, and wealth-building strategies, our licensed agents across North America help guide individuals from where they are to where they want to be.

transamerica logo

 

We are a proud Transamerica company. As such, we stand on 115+ years of strength and integrity through the Transamerica brand. Pairing our client-first culture with a century-strong reputation of financial excellence, we can assure our clients that we will do only what is right for them, as we lead them toward a lifetime of financial security.

Transamerica Tower

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“Helping people make a financial strategy and feel more secure about the future is at the heart of what WFGIA agents do every day. Individuals, families and businesses have more options to help them secure their futures. We are also proud to offer the option of business ownership to a variety of individuals from a wide range of backgrounds."

Seth Miller
Vice President, Managing Director WFG

A family cooking

Strength in Numbers

 

4.6M

Families Helped Since 2001*

WFG business owners have helped more than 4.6 million families prepare for a better financial future.

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Our Standard for Providers**

We represent some of the most highly rated financial services and insurance providers in the industry, who must have a credit rating of A or higher, to give you the quality product choices you expect.

54,840

Life Licensed Agents as of 2021*

Entrepreneurs across North America are building businesses that address individuals and families’ growing need for financial services.

*WFG 2021
**You can check the provider’s ratings analysis at A.M. Best, Fitch, Moody's and/or S&P Global.

 

The WFG Leaders

Our leaders believe in creating a culture where everyone can thrive and do their most impactful work. Learn more about their story.

Todd Buchanan - President of World Financial Group

Todd Buchanan

President, World Financial Group
Senior VP, Transamerica

Seth Miller Vice President, Managing Director, WFG Head of U.S. Distribution

Seth Miller

Vice President, Managing Director, WFG
Head of U.S. Distribution

Rick Williams President, World Financial Group Insurance Agency of Canada, Inc. Head of WFG Charitable Trust

Rick Williams

President, World Financial Group
Insurance Agency of Canada, Inc.
Head of WFG Charitable Trust

Bethany Rison

Bethany Rison

Chief of Staff

Diana Baldwin Martinez Head of Channel Marketing Transamerica and WFG

Diana Baldwin Martinez

Head of Channel Marketing
Transamerica Financial Network,
Chief Marketing Officer, WFG

Andrew Schaad Senior Director, Operations

Andrew Schaad

Senior Director, Operations

Janice Beauregard VP, Network Development ‍

Janice Beauregard

VP, Network Development

Susan Davies VP, Field Relations & Supervision Head of WFG Foundation ‍

Susan Davies

VP, Field Relations & Supervision
Head of WFG Foundation

Suzanne Ford VP, Director, Canada ‍

Suzanne Ford

VP, Director, Canada

Angelo Ojeda

Angelo Ojeda

Managing Director, Distribution & Sales

Victor Sanchez

Victor Sanchez

Head of Distribution and Client Solutions