Skip to main content

Top Bar

  • Press
  • Search

Topbar Aux

  • Join Now
  • Locate an Agent
  • en
  • fr-ca

Action Bar

Home
  • About
    • Our Story
    • Community Impact
    • Events
    • Faces of WFG
    • Diversity at WFG
  • Finance Fundamentals
    • Financial Literacy
    • Life Insurance 101
    • How does Life Insurance Work
    • Types of Life Insurance
    • What Should You Consider Before Buying Life Insurance
    • Understanding the Basics of Financial Strategy
    • Tips for Retirement
    • Financial Strategies for Life Milestones
    • The Importance of an Emergency Fund
    • Effective Debt Management
  • Client Solutions
    • Products & Services
    • Retirement Strategies
    • Education Planning
    • Business Strategies
    • Estate Preservation
    • Client Expectations
    • Client Testimonials
  • Agent Opportunity
    • Business Model
    • Technology & Marketing
    • Training & Support
    • Agent Expectations
    • Agent Testimonials
    • Convention

What to Expect as a Client

What matters to you, matters to your WFG agent.
A better future is their, and our, commitment to you.

You can expect the best in the insurance industry from WFG Agents
You can expect the best in the insurance industry from WFG Agents

When working with a financial professional, you want them to be knowledgeable and trustworthy and to look out for your best interests. You can expect a World Financial Group agent who will work with you on a plan of action that is affordable and tailored to your needs. 

What Does WFG Do?

JoinTFA-Header

At World Financial Group, our agents are trained and experienced with life insurance services and financial strategies. After gauging their client’s needs and expectations, our licensed agents will work to create a fully customized financial strategy. Through WFG, you can… 

  • Find a licensed professional to answer your questions and help develop a financial strategy. Our team is happy to provide support with life insurance, retirement planning, education planning, estate preservation and more. 
     
  • Become a full-time or part-time agent. Thousands across the U.S. and Canada have joined our ranks at WFG to pursue their dreams. Make your hours and act as your boss! 

Experience & Knowledge

  • WFG agents are knowledgeable, well-rounded financial professionals. With their guidance, you may be able to develop a personalized financial strategy that accommodates your lifestyle. 
     
  • Our agents will do more than just help you better understand key financial concepts. Working with an independent agent will also allow you to create a strategy for long-term financial goals.
     
  • Our licensed insurance agents are passionate about our business. So, in the course of conversations, they may talk to you about the opportunity to become an independent agent with WFG. If you’re not interested in becoming a business owner, please know that all of us at WFG offer a “Thank you!” for becoming a client. We are here to serve you. 
WFG agent teaching financial literacy to an client.

High Standards & Support

Licensed agent helping clients with financial literacy and life insurance .
  • Our agents hold an active insurance license in each state or province in which they conduct business, as required by law, and abide by the rules required by all insurance regulators. 
     
  • Our independent insurance agents also know the local nuances of financial strategies and insurance.
     
  • WFG agents can choose from a number of well-known financial service providers to find products that suit your needs. This array of options is one of the many benefits WFG provides.
     
  • Our independent insurance agents support their communities by working  with people from all backgrounds and income levels. The ability to work with a variety of clients is another one of our key assets.
     
  • Do you have a question that requires research? Our agents have a myriad of resources, including our product providers and the WFG staff, at their disposal. At World Financial Group, customer service is vital to us, so we'll do what we can to answer your questions.

Transform Your Future

No matter your interaction with a WFG agent, we want it to be a positive and seamless experience that can help transform your future. Want to tell us how we did? We love all feedback to give credit where it’s due and bring out the best in our agents.

All of us at WFG thank you for your consideration and your business. Welcome to WFG.

""

If you're interested in becoming a WFG agent,
visit our What to Expect as an Agent section.

Map lines

Build Your Business with Us

Ready to own your future? Leveraging our business model, you can build your own financial services business as you help individuals and families in your community protect their financial future.

Start Building
Home

Footer menu

  • About
  • Solutions
  • Opportunity
  • Press
  • Contact

U.S. Home Office 
6400 C Street SW 
Cedar Rapids, IA 52499

Canada Home Office 
5000 Yonge Street, Suite 800 
Toronto, ON M2N 7E9

Footer Locate an Agent

  • Locate an Agent
  • Join Now

Footer Social

  • Facebook
  • Instagram
  • LinkedIn
  • X
  • YouTube

Footer Legal

  • Online Privacy Statement
  • Terms of Use
  • Complaint Handling (US)
  • Complaint Handling (CN)
  • Do Not Sell my PI
  • AODA Policy (CN)
  • Disclaimer & Privacy Policy – Quebec
  • Complaint Examination and Dispute Resolution Policy - Quebec
  • Earnings Disclosure

©2018-2025 Transamerica Corporation

Disclosure:
In the United States, World Financial Group Insurance Agency, LLC (In California, doing business as World Financial Insurance Agency, LLC), World Financial Group Insurance Agency of Hawaii, Inc., World Financial Group Insurance Agency of Massachusetts, Inc., and /or WFG Insurance Agency of Puerto Rico, Inc. (collectively WFGIA), offer insurance products.   

California License #0679300   

WFG U.S. Headquarters: 6400 C Street SW, Cedar Rapids, IA 52499.  
Phone: 770-453-9300   

In Canada, World Financial Group Insurance Agency of Canada Inc. (WFGIAC), which offers life insurance and segregated funds  

WFG Securities Inc. (WFGS), which offers mutual funds.   

WFGIAC and WFGS are affiliated companies.   

Headquarters: 5000 Yonge Street, Suite 800, Toronto, ON M2N 7E9.   
Phone: 416-225-2121   
‍  
3851603 12.24