![Four agents talking about the legitimate business of WFG](/sites/default/files/styles/small_banner/public/image/2022-06/Truth_About_WFG_hero.jpg?h=1c0fe72e&itok=NxZ8ILRV)
Is WFG a Legitimate Business?
![Four agents talking about the legitimate business of WFG](/sites/default/files/styles/small_banner/public/image/2022-06/Truth_About_WFG_hero.jpg?h=1c0fe72e&itok=NxZ8ILRV)
![Four agents talking about the legitimate business of WFG](/sites/default/files/styles/small/public/image/2022-06/Truth_About_WFG_hero.jpg?itok=EGjiPBPl)
WFG is a legitimate business and a brand comprised of World Financial Group Insurance Agency (WFGIA), Transamerica Financial Advisors, and World Financial Group Insurance Agency of Canada Inc. For more than 20 years, WFG has helped educate individuals, families, and businesses from all walks of life to plan for their financial futures. Through WFG, over 76,000 licensed professionals have connected with customers, built up trust, and provided insurance solutions catered to the individual.
We know you’ll see some people on the internet say we are a scam, however that isn’t true. We’d like you to know from us directly that we are a thriving business, making significant changes to the financial well-being of families, individuals, and businesses. World Financial Group is a legitimate company whose goal is to positively impact people’s futures. When there are circumstances that we believe should have been handled differently, we address those and ensure that integrity is maintained.
What do Agents do?
Our field of independent agents have chosen our platform to build their own independent businesses. When doing so, our agents inform their customers about the benefits of life insurance- how it can protect loved ones, families and children, impact retirement for couples and individuals, and be a lever in one’s financial strategy for the near and distant future. In doing so, agents make a significant difference in the lives of others so that they can live well today, and that their loved ones can live well if an unforeseen event takes place. It brings purpose to their day to day.
![WFG agent and her happy client discussing insurance options](/sites/default/files/styles/small/public/image/2022-06/What%20agents%20do.jpg?itok=8eyamvoe)
![Happy customers work with their agent about insurance options](/sites/default/files/styles/small/public/image/2022-06/Pyramid%20Scheme.jpg?itok=yRv9xlrD)
Is WFG a Pyramid Scheme?
WFG is not a pyramid scheme. People who join WFG do not have to ever buy a policy.
An agent who recruits a person into the organization does not get paid to do so. With World Financial Group, an agent’s success is their own. If a person joins WFG and chooses to do nothing (e.g. not get licensed, not sell anything), their recruiter does not gain or lose anything.
Is WFG an MLM?
WFG is not an MLM. While World Financial Group does encourage team building and collaboration between agents, there is no mandatory “downline structure” that benefits recruiters. When one agent begins to build his or her own business, if they choose to do so, they will recruit to build out their teams. In doing so, there is compensation related to the sales of their teams. WFG agents can also choose to work independently and build up their business on their own.
As stated above, no agent ever has to buy a product from WFG to join or be successful at WFG.
![An agent smiles as she greets her new client to discuss financial preparedness](/sites/default/files/styles/small/public/image/2022-06/Is%20WFG%20MLM.jpg?itok=ZrjLBhUT)
![Two business people discuss the WFG business](/sites/default/files/styles/small/public/image/2023-05/is_wfg_a_scam.jpg?itok=H25IJzTr)
Is WFG a Scam?
WFG is not a scam. World Financial Group aims to provide reliable service while upholding the highest level of integrity with our customers. Our field of agents are held to the highest standards of ethical customer care by each state's Department of Insurance or province's Insurance Council. Each agent is licensed by the state or province where they practice.
What Motivates Our Field of Agents?
The reason that WFG agents succeed is because they really care. Oftentimes, our market is made up of underserved families and individuals who may have minimal access to insurance. This means that when an independent WFG agent starts working with a new client, there will be plenty of opportunity to educate families while directly or indirectly enhancing their finances.
WFG agents across North America are united by one value: that through serving others, their customer’s future may dramatically change for the better.
![Licensed agent helping clients with financial literacy and life insurance .](/sites/default/files/styles/small/public/image/2022-04/licenced-agent-with-customers.jpg?itok=4uablivf)
Are agents accountable?
Our ‘What to Expect’ page outlines what you should experience.
Our collective goal is to provide an outstanding experience. If you have feedback that indicates anything otherwise, we’d like to know about it. Our compliance and supervision teams work hard to ensure that clients of our agents are treated respectfully and with their needs in mind. Email us at customeradvocate@transamerica.com
Our team understands the impact that a WFG agent can have on an individual. Depending on their evaluation and recommendations, one of our independent agents could have an impact on a customer’s financial success. That’s why our team also works to promote financial literacy, allowing consumers to make educated decisions on their own.
So even if you say ‘no’ to an agent, we think overall, you’ll appreciate at least having had the conversation.
Are we hiding our fees?
No.
It costs upfront $125 ($150 CAD). Click the button below for the full costs. Nothing to hide here.
What is WFG's History?
Since 1991, WFG agents have served others.
We serve to let you know about the benefits of life insurance, to protect your family.
We serve to help you plan financially. To consider your future, to get out of debt, to have freedom in your life. We serve you to know that the business opportunity, if you choose to take it on, can give you a new kind of freedom. A freedom to enhance your current income, a freedom to understand how learning about money can better position you for the future, and a freedom to know that if you want to do this part-time or full-time, you are independent and you choose your level of success.
![Agent and interested clients discuss WFG's history of financial literacy](/sites/default/files/styles/small_2_1/public/image/2022-06/WFG%20History.jpg?h=9b2f7e67&itok=4pqgY0Zc)
![Agent discusses financial literacy with clients that interested in the business of WFG.](/sites/default/files/styles/small_2_1/public/image/2022-06/Short-term%20opportunity.jpg?h=3d9717ab&itok=_nmCec8p)
Who Succeeds at WFG?
We are a meritocracy and there are no glass ceilings.
You earn your levels of success. Your gender, your ethnicity, the country or even the state you were born in has absolutely no connection to your success. Your sexual orientation, your marital status, the language you spoke when you were born- none of these factors play into your success. You earn promotions based on your own results.
What matters here is your willingness to learn, follow the rules, put the customer first, and have the drive to make a meaningful difference in the lives of others. To serve.
We are diverse. Agents represent 75+ different spoken languages.
Is WFG a Short-term Opportunity?
At World Financial Group, we care about our clientele. We understand that our actions can have a significant impact on our client’s finances.
We care so much that frequently even our own families join the business. In many cases, one person may join the business, to later have the significant other join the business as well. Or maybe that person never joins, but they are involved from a ‘support’ standpoint.
Every agent realizes that fundamental to the business, life insurance is protecting the future of families and individuals, in retirement, in living well, or in a sudden death tragedy. Lives are being protected now and into the future.
![Motivated entrepreneur considers the WFG business and potential success as an Agent.](/sites/default/files/styles/small_2_1/public/image/2022-06/Who%20succeeds%20at%20WFG.jpg?h=3d9717ab&itok=hxm4aolB)
![Map lines](/sites/default/files/styles/small/public/image/2022-04/map-lines-wfg.png.png?itok=gbfwaK4v)
Build Your Business with Us
Ready to own your future? Leveraging our business model, you can build your own financial services business as you help individuals and families in your community protect their financial future.