At WFG, serving families and improving financial understanding are central to the company’s mission. Since 2001, WFG has helped educate more than 7 million families financially in several areas, such as insurance, retirement strategies and college funding planning*. This is made possible through WFG’s model, where licensed agents work independently but are connected through a shared resource system and established relationships with financial product providers.

Because WFG agents operate independently, they have the flexibility to build their own local business while staying connected to a broader network of support. Part of the company’s mission is to empower agents to strengthen the communities where they live and work through financial education and professional growth. With support from a community of established agents and access to digital tools, WFG helps new agents develop the skills to serve their clients effectively and make a positive difference close to home.

“What sets WFG apart from other entrepreneurship opportunities is that you’re in business for yourself, but not by yourself,” says Susan Farrell, who has been a WFG agent since 2006.

Beyond business, WFG and its agents are dedicated to giving back to the communities they serve. Through the WFG Foundation and WFG Charitable Trust, they support nonprofits and charitable organizations across North America.

WFG sees diversity and inclusion as core values. These principles are foundational to its identity and growth strategy. WFG’s own 2024 internal data shows 65% of its life-licensed agents are non-white and more than 50% are female**.

WFG’s agents come from diverse backgrounds, representing over 75 languages and a broad range of careers and life experiences**.

“I’m grateful to represent my community as a Filipino-Canadian woman in this company and lead our team to do the same,” says Karen Chin, an agent based in Edmonton, Canada. “We make a difference together through the diversity of people achieving their goals. We win together as one.”

After 17 years working as a WFG agent and serving those in his community, Alex Flores from Houston, Texas said “I believe people from different countries come to America for a better life. With proper education and application, people arriving here can be protected” and “As a Latino, I recognize we need WFG to educate on finances and offer the WFG business opportunity.”

WFG doesn’t just speak about diversity and inclusion, it documents its demographic reality, builds infrastructure and culture around inclusion and elevates voices from its agent field to affirm how this commitment is lived out.

WFG is committed to supporting women entrepreneurs through dedicated initiatives like the Unstoppable Women’s Conference. The 2023 edition brought together agents, seasoned leaders and guests to spotlight women in driving innovation in leadership and marketing.

Keynote speaker Mel Robbins, along with business innovators and top women agents, shared insights on leadership development and overcoming challenges unique to women. Whether brand new or well established, attendees were given tools and ideas to move their businesses forward.

More than a single event, Unstoppable reflects WFG’s ongoing effort to create an inclusive environment where women have access to mentorship, leadership training and meaningful opportunities to advance their careers. More than 50% of the agent population at WFG is female**.

Like any financial services company, working with World Financial Group comes with both advantages and considerations. Here are a few key points for potential clients to keep in mind:

• Wide Range of Products – WFG agents have access to solutions from a diverse portfolio of reputable providers giving clients more options to help find the right fit for their needs.
• Personalized Guidance – Agents take time to understand clients’ goals and identify where products offered by WFG could help meet client needs.
• Local Agents, Real Connections – Because agents are independent contractors with WFG, they are operating their own businesses, and often work directly in the communities in which they live.
• Accessibility – WFG welcomes clients across a broad range of social and economic backgrounds, not just those with a high net worth, making financial education more accessible.

• Agent Experience and Support – WFG’s network includes both experienced professionals and newer agents who are building their careers. Newer agents often work alongside seasoned agents and teams, helping to provide clients with knowledgeable guidance and ongoing support.
• Services are Agent-Led: All client interactions happen through independent agents, meaning clients receive one-on-one guidance often in their own home.
• A Variety of Options – Having many product providers is a plus, giving clients the flexibility to choose the solution best suited to them. With the help of a licensed agent, clients don’t have to decide alone. They can compare available options and make informed decisions about fees, coverage and terms.

Joining World Financial Group (WFG) as an independent agent can open the door to professional growth and the chance to make a meaningful impact. Like any business opportunity, there are important factors to consider before getting started.

• Entrepreneurial Opportunity – Agents run their own businesses with the freedom to set their own schedules and goals. Agents can also start part-time and work their way to full-time at their own pace.
• Earning Potential – Income is commission-based and has no artificial limit, meaning motivated agents have the opportunity to earn more as they make sales, build teams, and grow their business. You can learn more here about the average income of a full-time insurance agent at different stages, and here for average agent compensation overall.
• Broad Product Access – Agents aren’t tied to a single carrier, allowing them to serve clients with diverse financial needs.
• Training & Guidance – Trainees and agents can access fee-based training, licensing guidance and a community of experienced leaders. As part of its platform fees, WFG also provides technology to support agents, including templated marketing materials, online resources and a platform to keep track of sales and commissions.
• Community & Networking – WFG fosters a culture of teamwork and community, giving trainees and agents access to events, meetings, and conferences, including its premier annual convention celebrating WFG’s diverse community of business owners.

• Licensing and Business Investment –As in many professional fields, getting started involves some expenses, such as licensing and training to ensure compliance with industry regulations. As independent agents, there will be typical business expenses like ongoing training, license renewals, office supplies, and travel.  Learn more about some of the fees related to starting your insurance business with WFG here.
• Ongoing Learning –The financial services industry is dynamic and highly regulated, which means there’s always more to learn. New agents can take advantage of WFG’s community and educational tools to help keep pace with changes as they grow their business.
• Building for the Long Term – Like any entrepreneurial venture, success takes time and persistence. WFG agents have the freedom to manage their own schedules, allowing them to balance business-building efforts with their personal goals.

If you’re curious about WFG and want a deeper, more personal look into what the company is really like, both for clients and agents, these two pages are a great place to start:

Check out WFG’s Agent Testimonials page to read first-hand stories from those working inside the organization. You’ll find insights into how agents built their businesses, the support they received and what they enjoy about their roles.

The Client Success Stories page shares how the insurance products WFG offers have impacted real people and families. Reading these success stories can help you understand how WFG’s services are applied in real life, what kinds of problems they solve and how clients perceive value and support.

* Numbers are based on 2025 internal analysis and survey of the WFG life licensed agents.

** Numbers are based on 2024 internal analysis and survey of the WFG life licensed agents.